{"id":2568,"date":"2020-09-18T09:54:55","date_gmt":"2020-09-18T16:54:55","guid":{"rendered":"https:\/\/vcea.wsu.edu\/student-success\/?page_id=2568"},"modified":"2024-07-15T13:49:55","modified_gmt":"2024-07-15T20:49:55","slug":"60-second-commercial","status":"publish","type":"page","link":"https:\/\/vcea.wsu.edu\/student-success\/internships-careers\/resources\/60-second-commercial\/","title":{"rendered":"60-Second Commercial"},"content":{"rendered":"
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What is a “60-Second Commercial”?<\/h2>\n\n\n\n

For the purpose of professional networking, one of the keys to your success is to make a really strong first impression. To do this, you need to create a personal “commercial”. It is essentially an overview of your experience, skills, strengths, accomplishments and goals- all in 60 seconds!<\/p>\n\n\n\n

What should I Keep in Mind about Developing My 60-Second Commercial?<\/h2>\n\n\n\n

Practice, practice, practice.<\/p>\n\n\n\n

Your 60-second commercial should be conversational and natural. Although prepared in advance, it should never sound memorized. You want to appear confident, enthusiastic, poised and professional. Make it memorable, but not outrageous. You are competing with many other qualified candidates. You commercial should allow you to stand out a bit from the crowd. Whether it is vocabulary you choose or a specific achievement you mention, you want to engage the listener and give them an opportunity to see your personality.<\/p>\n\n\n\n

Be prepared for follow-up questions. You may be asked for more information or to elaborate on something you said, which will keep the conversation going. Part of your strategy is to develop a rapport with the interviewer and a good commercial and follow-up will help to set a positive tone. Vary your closing to fit the circumstances. At a job fair or networking event you want to be proactive and may want to consider an action question such as “May I have your business card and contact you…”<\/p>\n\n\n\n

When Will I Use It?<\/h2>\n\n\n\n

You will use your 60-second commercial throughout your professional life. Some relevant uses include:<\/p>\n\n\n\n